- Identify Keywords used within a market niche and evaluate which present competitive opportunities.
- Rewrite copy to satisfy both human readers and search engine spiders.
- Organize site navigation advancing search engine spider crawling and future expansion.
- Optimize HTML to promote the prominence of key phrases in tags, titles, copy.
- Create link campaign utilizing both reciprocal and one-way links.
- Review and analyze web logs to evaluate what works and what doesn’t work.
- Track results in SERPS (Search Engine Return Pages).
- Measure and improve conversion statistics.
- Plan and execute expansion of websites.